What keeps me up at night

Posted December 1, 2010 @ 8:24am | by Kori Mortenson

What keeps me up at night

...and consumes my thoughts during most waking hours.

Being a chiropractor is wonderful!  Advertising chiropractic and trying to increase the number of people who utilize chiropractic (and my office particularly) is a bit more frustrating.  I dare say that when people see an advertisement for "chiropractic" the general public doesn't pay attention unless they have an immediate malady - usually back pain, neck pain, headaches or they just experienced a physical trauma - auto accident, slip-fall, etc.  Part of the problem lies squarely on the shoulders of my fellow chiropractors for dumbing down the public to this least common denominator. 

This makes my job a lot harder.  See, I think there is so much more to chiropractic than helping people with bad backs.  Chiropractic is not about your back, it's about your LIFE!  The correction of vertebral subluxation to restore the integrity of the nerve system is a service vital to every man, woman and child on the planet.  Every function, every activity, every aspect of one's life is improved and enhanced by having regular chiropractic adjustments, keeping the nerve channels open to all parts of the body.  A chiropractor who understands that (ME) and the importance of that service, would feel unfulfilled even as the most successful back doctor in the world.

Now, how to I get the word out about my kind of chiropractic?  This is what I rack my brain trying to figure out.  In a recent article I read about advertising, they said to "sell benefits, not features" i.e. what a product or service does for the customer versus describing the product or service.  I'm not sure what that would look like...

Dr Kori - Chiropractic enhancing your life experience?

Would that draw people into the office?  I'm not sure.

If you have any ideas or suggestions about how to reach more people, I'd be thrilled to hear them.

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